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Advisory + ImplementationSaaS
From zero pipeline to predictable demos
B2B SaaS Company · 24 months
The Situation
US B2B SaaS serving IT had no reliable lead engine or clean data to reach the right buyers.
What Changed
- 150+ qualified discovery calls in 24 months
- Multi-million qualified pipeline created
- Lead velocity lifted from near zero to steady monthly flow
What We Did
- Built target account list from scratch using intent and firmographic signals
- Designed outbound sequences aligned to buyer pain points
- Implemented CRM hygiene and lead scoring framework
- Trained SDR team on qualification and discovery
- Created feedback loop between sales and marketing
Vista's Role
Fractional CRO overseeing go-to-market execution
Outcomes:GrowthGo-to-market
Ready to see what moving looks like for you?
Book an intro call. We will learn your stage, what feels in the way, and whether Vista is the right partner.
Results vary by engagement. No guaranteed outcomes.