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Advisory + ImplementationSaaS
From zero pipeline to predictable demos
B2B SaaS Company · 24 months
Multi-millionqualified pipeline created
The Constraint
US B2B SaaS serving IT had no reliable lead engine or clean data to reach the right buyers.
The Plan
Engagement modelFractional CRO overseeing go-to-market execution
- 01Built target account list from scratch using intent and firmographic signals
- 02Designed outbound sequences aligned to buyer pain points
- 03Implemented CRM hygiene and lead scoring framework
- 04Trained SDR team on qualification and discovery
- 05Created feedback loop between sales and marketing
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Results vary by engagement. No guaranteed outcomes.