Chris Marrano

Chris Marrano is a marketing operator turned AI systems builder. He spent 15 years in digital marketing, starting agency-side at Mullen in Boston on national brands like Match.com and LendingTree, then moving client-side at Harvard Business School and EMC, before founding Blue Water Marketing in 2017. Blue Water Marketing grew into an eCommerce growth agency that manages Meta, Google, and Klaviyo for Shopify brands scaling from seven to eight figures. But Chris did not stop at running ads. He turned the agency into a technology company, building proprietary AI systems that monitor every client account around the clock, generate creative briefs from live performance data, and improve with every human decision. That work became ADIQ.AI, an AI-powered creative intelligence layer that tells direct-to-consumer brands what is working before their budget runs out. What makes Chris a fit for Vista is the same thing that defines the firm: he builds. He is not handing brands a strategy deck, he is building the data layer, the agents, and the operating system that give them a durable competitive moat. As an operator who also runs his own portfolio of DTC stores through TCSM Holdings, he advises from inside the work rather than from the sidelines. Now he helps founders and agency owners build this infrastructure for themselves through private consulting and full builds, in the learn-by-doing-with-a-guide style Vista is known for. Through Vista Advising Group, Chris is matched with eCommerce and consumer-brand operators who want to stop guessing on paid media and start owning real systems.